Build What Outlasts You
Pullman xChange
Thursday-Friday, November 13-14, 2025
Pullman Dubai Downtown
Created in partnership with the
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Step beyond the noise of targets and trends. Build What Outlasts You is an experiential gathering where ambition meets long-term impact.
In Dubai, the perennial city of the future, we invite you to connect timely vibes with timeless truths, and visionary thinking with purpose. Travel through time; indulge in science and fiction; design moonshot architecture; design your digital afterlife; and leave invigorated with new plans.
Through talks, discussions, deep dives, hands-on workshops, performances, and immersive experiences, we'll explore the ideas, innovations, and shifts that will define tomorrow long after today’s successes have faded.
Join us in shaping what comes next — and outlasts you.
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Program
Thursday, November 13, 2025
13:00 – 14:30
Arrive and let your mind be stirred from the outset in the Pullman Lounge, where a global mix of thinkers and doers will provoke your imagination.
14:30 – 16:00
As the doors open, join a journey into how to Build What Outlasts You through talks, conversations that connect across disciplines, and emotional performances.
16:00 – 16:30
When the music fades, the Moments for Exchange begin. (We resisted calling it a break because you’ll likely be fully engaged connecting with 150 carefully curated guests.)
16:45 – 17:45
Follow your passions in a first round of Parallel Sessions: go deep, experiment hands-on, or explore the imaginative in small group settings.
18:00 – 19:00
A second round of Parallel Sessions opens up more paths: design your digital afterlife, celebrate your unfinished business, or time-travel through the past and future.
19:00 – 20:00
After a breather, we reconvene for an Apéro, introducing you to curated encounters that shift perspectives and expand horizons.
20:00 – 22:00
Dinner turns this theme into a memorable experience:
When Fast Food Meets Legacy - an exploration of what premium bar-led dining could possibly turn into, playful and rich in contrast.
22:00 – 00:00
Your day winds down in the Late-Night Living Room where musical pioneers connect cultures and create a space for intimate conversation.
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Friday, November 14, 2025
8:30 – 9:30
Ease into the day with Breakfast and Journals, an opportunity to reflect on what you’ve experienced and imagine how it might reshape your work and life.
9:30 – 10:30
We close with a new beginning: a public press conference reveals the vision and plans for The New Pullman and how the story continues from here.
“I was very happy to have a platform to show my passion and talk about topics that truly matter.”
Marie Bothmer
“The discussions with the artists were a real source of inspiration for the audience and for me.”
Jens Kenserski
“It was the first time I played the grand piano in front of an audience and in a hotel suite. It was so busy that I couldn't get in!.”
Stimulus
“People were dancing, laughing, and the evening was full of super positive energy.”
Jake the Rapper
“I loved the great connection that was created with the public.”
Emily Roberts
“I loved the energy at this event and the conversations with exciting people.”
Franz-Josef Baur
Contributors
Elaine Kasket
The Cyberpsychologist Who Decodes Our Digital Afterlives
Elaine Kasket is a psychologist and author whose pioneering work examines how our identities and relationships persist in the digital age. By revealing what happens to our data and selves after death, she challenges us to shape lives — and legacies — that truly outlast us.
Hannah Critchlow
The Neuroscientist Who Explains How Life Rewrites Our Genes
Named one of Cambridge University’s “Rising Stars in Science,” neuroscientist, broadcaster, and author Hannah Critchlow makes the frontiers of brain research accessible to all. Her work explores how understanding the mind can guide wiser choices and help build societies that endure.
Michelle Kaufmann
The Pioneer of Sustainable Architecture
Michelle Kaufmann is an architect and designer internationally recognized for trailblazing sustainable and prefabricated housing. As Google’s Head of R&D for the Built Environment, she advances how we design and construct with circularity and resilience in mind — building systems and spaces that set the standard for generations to come.
Adib Dada
The Designer of Living Systems
Adib Dada leads theOtherDada, a Beirut-based practice dedicated to weaving nature and community back into architecture. By championing rewilding and regenerative design in urban environments, he shows how the built world can become a living system — one that restores ecosystems, nurtures communities, and sustains life well into the future.
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