Build What Outlasts You
Pullman xChange
Thursday-Friday, November 13-14, 2025
Pullman Dubai Downtown
Created in partnership with the
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Step beyond the noise of targets and trends. Build What Outlasts You is an experiential gathering where ambition meets long-term impact.
In Dubai, the perennial city of the future, we invite you to connect timely vibes with timeless truths, and visionary thinking with purpose. Travel through time; indulge in science and fiction; design moonshot architecture; learn how to vibe code for good; design your digital afterlife; and leave invigorated with new plans, and better time management.
Through talks, discussions, deep dives, hands-on workshops, performances, and immersive experiences, we'll explore the ideas, innovations, and shifts that will define tomorrow long after today’s successes have faded.
Join us in shaping what comes next — and outlasts you.
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Thursday, November 13, 2025
13:00 – 14:00
Arrive and let your mind be stirred from the outset in the Pullman Drafts and Voices Lounge, where a global mix of thinkers and doers will provoke your imagination.
14:00 – 15:30
As the doors open, join a journey into how to Build What Outlasts You through talks, conversations that connect across disciplines, and emotional performances.
15:30 – 16:00
When the music fades, the Moments for Exchange begin. (We resisted calling it a break because you’ll likely be fully engaged connecting with 150 carefully curated guests.)
16:00 – 17:00
Follow your passions in a first round of Parallel Sessions: go deep, experiment hands-on, or explore the imaginative in small group settings.
17:15 – 18:15
A second round of Parallel Sessions opens up more paths: design your digital afterlife, celebrate your unfinished business, or time-travel through the past and future.
19:00 – 20:00
After a breather, we reconvene at the pool bar for Apéro Hour, introducing you to Unexpected Pairings, curated encounters that shift perspectives and expand horizons.
20:00 – 22:00
Dinner turns this theme into a memorable experience full of contrast, playing with the meaning of time: what could premium bar-led dining possibly turn into?
22:00 – 00:30
Your day winds down in the Late-Night Living Room where musical pioneers connect cultures and create a space for intimate conversation.
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Friday, November 14, 2025
8:30 – 9:30
Ease into the day with Breakfast and Journals, an opportunity to reflect on what you’ve experienced and imagine how it might reshape your work and life.
9:30 – 11:00
We close with a new beginning: a public press conference reveals the vision and plans for The New Pullman and how the story continues from here.
“I was very happy to have a platform to show my passion and talk about topics that truly matter.”
Marie Bothmer
“The discussions with the artists were a real source of inspiration for the audience and for me.”
Jens Kenserski
“It was the first time I played the grand piano in front of an audience and in a hotel suite. It was so busy that I couldn't get in!.”
Stimulus
“People were dancing, laughing, and the evening was full of super positive energy.”
Jake the Rapper
“I loved the great connection that was created with the public.”
Emily Roberts
“I loved the energy at this event and the conversations with exciting people.”
Franz-Josef Baur
Our Contributors
Hannah Critchlow
An internationally acclaimed neuroscientist at the University of Cambridge, she is dedicated to unlocking the mysteries of the human brain and how they shape our future. She has presented BBC’s Tomorrow’s World Live and BBC2 Family Brain Games, and is the author of The Science of Fate—a Sunday Times bestseller translated into eight languages—and Joined-Up Thinking, both exploring how neuroscience can transform how we live, work, and connect.
Adib Dada
An award-winning environmental activist and architect, he is the founder of theOtherDada [tOD] Regenerative Consultancy & Architecture practice, with a mission to activate projects across architecture, living systems, and art.
Michelle Kaufmann
An architect and technologist leading R+D for the built environment at Google, she is developing scalable innovations to deliver extraordinary, carbon-free workplaces by 2030. Her work blends sustainability, accessibility, and cutting-edge fabrication methods to redefine how and where we live and work.
Elaine Kasket
A counselling psychologist exploring how we can live—and leave—a more intentional legacy in the digital age, she is the author of Reset: Rethinking Your Digital World for a Happier Life and All the Ghosts in the Machine. Her work challenges narratives of helplessness in the face of technology and empowers people to make values-driven choices online.
Mark Aanderud
The musical director of the House of Beautiful Business, he is an award-winning Mexican pianist, composer, and producer whose career spans jazz, classical, Latin, and rock, with performances and collaborations around the world.
Hooman Shirali
A Dubai-based oud player, singer, and songwriter recognized for his mastery of traditional Arabic music and his ability to bring its expressive depth into contemporary contexts.
Meryem Lahrichi
Experience designer at the House of Beautiful Business. Founder of The Process Experiences, she works at the intersection of education, and culture, curating events and learning programs that foster curiosity, self-awareness, and authenticity.
Tim Leberecht
Curator, author of The Business Romantic and The End of Winning, and co-founder and co-CEO of the House of Beautiful Business, he blends philosophy and business strategy to help organizations create beautiful, lasting change.
Till Grusche
Strategist, punk rock performer, and co-founder and co-CEO of the House of Beautiful Business. He shapes long-term visions that unite business leaders, artists, and thinkers to reimagine the future of work and life.
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