Build What Outlasts You

Pullman xChange

Thursday-Friday, November 13-14, 2025

Pullman Dubai Downtown

Created in partnership with the

House of Beautiful Business

Step beyond the noise of targets and trends. Build What Outlasts You is an experiential gathering where ambition meets long-term impact.

In Dubai, the perennial city of the future, we invite you to connect timely vibes with timeless truths, and visionary thinking with purpose. Travel through time; indulge in science and fiction; design moonshot architecture; design your digital afterlife; and leave invigorated with new plans.

Through talks, discussions, deep dives, hands-on workshops, performances, and immersive experiences, we'll explore the ideas, innovations, and shifts that will define tomorrow long after today’s successes have faded.

Join us in shaping what comes next — and outlasts you.

Événement pullman xchange

Program

Thursday, November 13, 2025

13:00 – 14:30
Arrive and let your mind be stirred from the outset in the Pullman Lounge, where a global mix of thinkers and doers will provoke your imagination.

14:30 – 16:00
As the doors open, join a journey into how to Build What Outlasts You through talks, conversations that connect across disciplines, and emotional performances. 

16:00 – 16:30
When the music fades, the Moments for Exchange begin. (We resisted calling it a break because you’ll likely be fully engaged connecting with 150 carefully curated guests.)

16:45 – 17:45
Follow your passions in a first round of Parallel Sessions: go deep, experiment hands-on, or explore the imaginative in small group settings.

18:00 – 19:00
A second round of Parallel Sessions opens up more paths: design your digital afterlife, celebrate your unfinished business, or time-travel through the past and future.

19:00 – 20:00
After a breather, we reconvene for an Apéro, introducing you to curated encounters that shift perspectives and expand horizons.

20:00 – 22:00
Dinner turns this theme into a memorable experience:

When Fast Food Meets Legacy - an exploration of what premium bar-led dining could possibly turn into, playful and rich in contrast.

22:00 – 00:00
Your day winds down in the Late-Night Living Room where musical pioneers connect cultures and create a space for intimate conversation.

________________________

Friday, November 14, 2025​

8:30 – 9:30
Ease into the day with Breakfast and Journals, an opportunity to reflect on what you’ve experienced and imagine how it might reshape your work and life.

9:30 – 10:30
We close with a new beginning: a public press conference reveals the vision and plans for The New Pullman and how the story continues from here.

Marie Bothmer, chanteuse

“I was very happy to have a platform to show my passion and talk about topics that truly matter.”

Marie Bothmer

Jens Kenserski, podcaster et host, it's all about

“The discussions with the artists were a real source of inspiration for the audience and for me.”

Jens Kenserski

Stimulus, chanteur et pianiste, musicien

“It was the first time I played the grand piano in front of an audience and in a hotel suite. It was so busy that I couldn't get in!.”

Stimulus

Jake the rapper, DJ, danse, soirée

“People were dancing, laughing, and the evening was full of super positive energy.”

Jake the Rapper

Emily Roberts, chanteuse pop

“I loved the great connection that was created with the public.”

Emily Roberts

Franz-Josef Baur, artiste, peintre, art

“I loved the energy at this event and the conversations with exciting people.”

Franz-Josef Baur

Our Contributors

Abdulaziz AlJaziri

The Deputy CEO of the Dubai Future Foundation

As Deputy CEO and COO of the Dubai Future Foundation, Abdulaziz AlJaziri leads one of the world’s most ambitious platforms for future-making. He shapes how Dubai imagines and builds what’s next — from the Museum of the Future to pioneering initiatives in AI, education, and public innovation — with purpose, and for generations to come.

Elaine Kasket

The Cyberpsychologist Who Decodes Our Digital Afterlives

Elaine Kasket is a psychologist and author whose pioneering work examines how our identities and relationships persist in the digital age. By revealing what happens to our data and selves after death, she challenges us to shape lives — and legacies — that truly outlast us.

Hannah Critchlow

The Neuroscientist Who Explains How Life Rewrites Our Genes

Named one of Cambridge University’s “Rising Stars in Science,” neuroscientist, broadcaster, and author Hannah Critchlow makes the frontiers of brain research accessible to all. Her work explores how understanding the mind can guide wiser choices and help build societies that endure.

Kerem Alper

The Builder of Collective Futures

Kerem Alper is a serial entrepreneur whose ventures, ATÖLYE and Neol, are built around a simple but radical idea: that communities are the true engines of lasting impact. He develops platforms where collective intelligence can flourish — building enterprises that empower others and outlast their founders.

Michelle Kaufmann

The Pioneer of Sustainable Architecture

Michelle Kaufmann is an architect and designer internationally recognized for trailblazing sustainable and prefabricated housing. As Google’s Head of R&D for the Built Environment, she advances how we design and construct with circularity and resilience in mind — building systems and spaces that set the standard for generations to come.

Nisreen Shocair

The Curator CEO Who Promotes Long-Term Brand Success

Nisreen Shocair is an award-winning Emirati entrepreneur and CEO whose career bridges retail, media, and culture across the Middle East, Europe, and the U.S. Formerly CEO of YOOX NET-A-PORTER Middle East and President of Virgin Megastore MENA, she has led some of the region’s most dynamic consumer brands through growth and transformation. Today, with her company Shocase, she helps retail brands with tailored strategies in distribution, market entry, and M&A turnarounds. Her work unfolds in a space where enduring value is defined not only by performance, but by purpose and cultural relevance.

Adib Dada

The Designer of Living Systems

Adib Dada leads theOtherDada, a Beirut-based practice dedicated to weaving nature and community back into architecture. By championing rewilding and regenerative design in urban environments, he shows how the built world can become a living system — one that restores ecosystems, nurtures communities, and sustains life well into the future.

Michael Bungay Stanier

The Author Who Made Coaching a Global Habit

Michael Bungay Stanier (joining us virtually) is the author of The Coaching Habit, the world’s bestselling coaching book, with more than a million copies sold. His work has transformed how leaders everywhere unlock potential through better conversations — equipping people to build relationships, practices, and organizations that endure.

Lubna Mobied

The Curator at the Intersection of Technology and the Arts

A Dubai-based cultural strategist with more than 15 years of experience in cultural programming and a focus on emerging markets, Lubna Mobied bridges local communities with global platforms, amplifying diverse voices, and fostering creativity through digital innovation. Her work in the tech sector spans global partnerships and campaigns, redefining how technology can democratize creativity, cultivate connection, and inspire cultural transformation.

Hooman Shirali

The Oud Virtuoso

Hooman Shirali is a Dubai-based oud virtuoso, composer, and educator whose artistry brings one of the world’s oldest instruments into contemporary resonance. Known for his ability to weave centuries-old Arabic musical traditions with new forms of expression, he has performed internationally and inspired students across cultures. Through his music and teaching, he is keeping cultural memory alive while inspiring future generations to carry its voice forward.

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